February 7th, 2024

2024’s “Coquette” Makeup is the Update 2023’s “Strawberry Makeup” Asked For

Trailing behind the “Barbiecore” Makeup trend, 2023’s trend “Strawberry” Makeup or “Strawberry Girl” Makeup has evolved into “Coquette” Makeup.

So what is the difference? When the originator of the trend “Strawberry Girl” Makeup, Hailey Bieber made her TikTok tutorial, she mixed together two pink cream blushes and blended them onto the high points of her cheekbones and a small area across the bridge of her nose. To continue that aesthetic, she used a brown liner pen to dot faux freckles, giving the illusion of strawberry’s seeds. But this is where the pink ended and elements from “Latte” Makeup trend were used. Neutral bronzers, eye shadows and other products where used that ranged from off white neutrals, peach to dark browns. The look wasn’t based so much off pinks and reds but more off heavily placed blush and faux freckles that was reminiscent of the strawberry.

Coquette” Makeup is more what makeup artists refer to as being monocramatic. All the colors used are in the same color family and being complimentary to each other.

The color palette here is a good example of having a range of pinks that are complimentary to each other and would make an excellent color palette for “Coquette” Makeup.

But this makeup look is more than just colors. It’s also a vibe.

Coquette, a word with French origin, originally was used to describe a flirtatious woman. More modern meanings describe this as “romantic”, “feminine”, and “flirty”. So when looking for your makeup products, try to focus on softer colors, with them being more matte or semi matte or very subtle shimmer. Fresh faced, glowing skin will bring this look together, but bright colors or harsh glittery products won’t fit this look well.

M.A.C. Cosmetics Haux
M.A.C. Cosmetics Ripened
M.A.C. Cosmetics Girlie
M.A.C. Cosmetics Felt Cute
M.A.C. Cosmetics Fall In Love
M.A.C. Cosmetics Yogurt
M.A.C. Cosmetics Rose Before Bros
Makeup Forever M-928 Eggplant
M.A.C. Cosmetics Diva Demands

All of the above shadows (M.A.C. $23-$24) are matte, with the exception of “Girlie”, which has a subtle shimmer. These shadows are perfect for mature eyes, because shimmer and glitter only help define crepe texture on the eye lids.

M.A.C. also has blushes ($29) including “Pink Swoon” Soft candy pink (satin), “Mocha” Soft plum-pink (matte) and “Desert Rose” Soft reddish-burgundy (matte) that fit this look.

Clinique Sculptionary Cheek Contouring Palette ($43) is perfect for highlighting and sculpting the jawline. (Not suitable for eyes) It’s pink berry shades fit right into this aesthetic.

Cloud Paint ($22) by Glossier is a cult classic for a reason. The products are highly pigmented, easily blended and buildable. Soar and Puff are beautiful colors that are complimentary. You can blend them together, or use Soar as a blush and Puff as a highlighter.

For palette recommendations Tarte Cosmetics, long known for it’s Amazonian clay based products, released Tartelette Juicy ($47). This eyeshadow palette which features 12 rosy, bronze, and neutral lid, line, and crease shades are arranged in coordinated rows for effortless looks. The mix and match matte, pearlescent, and metallic finishes are powered by nutrient-rich Amazonian clay for all-day wear.

Paradise (peach champagne shimmer)

Rose (matte rosy pink)

Orchid (pink shimmer)

Dream Chaser (pink plum shimmer)

Blossom (matte peachy pink)

Shine (deep copper shimmer)

Petal (matte soft rose)

Luscious (matte cinnamon)

Reflect (golden champagne shimmer)

Happiness (matte rosy tan)

Dusk (rosy brown shimmer)

Euphoric (matte cool deep brown)

For lipsticks or lip glosses, your look will require the same soft glam pinks.

Anastasia Beverly Hills Hush Rose
Yves Saint Laurent Nude Lavalliere
Pat McGrath Labs Nude Romantique 2

A good tip for picking out a nude lipstick or a soft glam pink lipstick is to find a shade that is slightly darker than your natural lip color. Keeping the hint of pink or brown in the hue for a brighter complexion. If you choose a color that is much too light for your shade of skin, this can leave the look a little flat and washed out.

Anastasia Beverly Hills “Hush Rose” lipstick is a cool toned rose pink with matte finish. ($23). Yves Saint Laurent “Nude Lavalliere” is warm-toned, medium-dark pink with a natural finish. ($43) and Pat McGrath Lab’s “Nude Romantique 2” is cool neutral pink nude ($30).

Of course, you can always look to the queen of soft glam, Charlotte Tilbury who we all know for the famous shade “Pillow Talk”. Her line now boasts of a quad shadow ($55), lip liner ($25), lipstick ($35) and blush ($42), making your shopping list for “Coquette” Makeup, exceptionally easy!

Image Credit: charlottetilbury.com– Model wearing Pillow Talk

The same ease can be said with one of my personal makeup kit staples; Danessa Myricks Beauty Luxe Cream Palette: The Nudist ($44). I take this with me on all of my movie sets and actors always ask me what it is and where they can buy it. The Nudist palette is a multi-tasker. You can use this palette for the lips, cheeks and eyes. The color pigment is beautiful so you only need a very small amount, the blend is buildable and it’s just all around one of my favorite products.

Image Credit: Danessa Myricks Beauty

The trick to putting this look together is finding the shades that compliment each other and your skin tone. I have a feeling that once you try this look, it will become an easy go to look you will want to wear again and again because it is so complimentary with day and night wear.

Did you find products that inspired you? Let us know at [email protected]! We would love to hear from you.